Water tasting is set to become a trend. This will happen in 2026...

Water is probably the most underrated luxury foodstuff of our time, and yet we take it for granted far too often. For a long time, it was considered merely a basic necessity: tasteless, interchangeable and functional. However, this view is changing rapidly. An increasing number of people are realising that water has many more qualities: it tastes different, feels refreshing, has character, and influences our well-being.

In 2026, water tastings will finally become popular among the general public.

Why? Because we live in an age where mindfulness, health, enjoyment and knowledge are converging. Water plays a crucial role in this.

Welcome to the new era of conscious water drinking!

Here are five reasons why water tasting is becoming a trend:

1. Sensory perception

People are realising that not all water is the same. Even today, many people are surprised when they consciously compare two types of water for the first time during a tasting session.
 Suddenly, water tastes

• Soft or hard

• Light or strong

• Salty, sweet, sour or bitter

The sensory properties of mineral water can be experienced in as many different ways as those of wine or coffee. However, many people are not aware of this. That will change in 2026. Thanks to social media, tastings, water bars and new formats, more and more people are starting to ask themselves: 'How does my water actually taste?'

2. Understanding water

There are few beverages as diverse as water:

• There are different types of water

• Contains numerous minerals that have different effects on our bodies.

• Historical stories and much more!

Most people are unaware of these differences, and this is precisely where the trend is emerging. By 2026, awareness of water will have increased enormously.

• Water is becoming increasingly scarce and therefore more valuable

• The media is paying more attention to the world of water sommelier, and the various types of water in particular

• Restaurants are starting to offer water menus to set themselves apart

• Brands are increasingly focusing on expanding into new markets and sales channels

• At the same time, sustainability and locality are becoming more important

• People are always looking for new experiences, especially those related to health and well-being

3. Mindfulness and health

Trends in the coming years will be shaped by wellbeing, longevity and biohacking. Water lies at the heart of all aspects of health. Water tastings combine enjoyment with knowledge and a healthy lifestyle. This makes them a perfect format for a wide range of people. Water is no longer 'just water'. It is becoming synonymous with a conscious, high-quality lifestyle.

4. Finding the right water for you

Not all types of water are suitable for everyone. Depending on your lifestyle, taste preferences and health, different minerals may be beneficial.

• Magnesium is important for muscles and nerves

• Calcium is important for bones and teeth

• Hydrogen carbonate helps to buffer acids

• Sulfate improves digestion

Water tastings can also help you to

• Discover your own taste

• Find the perfect everyday companion

• Choose the right water to accompany food and drinks

5. The growing event culture

Cocktail bars, wine tastings and coffee tastings have long been established.
 But what about something new, surprising and elegant?
 Water tasting will become a popular event by 2026 because they are...

• Informative

• Surprising

• Luxurious,

• and health-promoting

Conclusion: Due to their many advantages, water tastings will become popular in 2026. Given their growing importance, it is reasonable to assume that they will remain an essential part of society well beyond the next year.

With this said: Drink water, #stayhydrated

Best regards,

Timo Bausch

Certified Water Sommelier

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About Timo Bausch

My fascination with mineral waters began in 2016 during my training as a Water Sommelier. Since then, I have been exploring the characteristics and diversity of water. In addition to pairing water with food, wine, coffee and other beverages, I offer the creation of water menus for restaurants and hotels. Furthermore, it is also important to me to draw attention to the importance of drinking water.